Porto celebrates National Historic Centres Day

Porto celebrates National Historic Centres Day at World of Discoveries

There are days when a city seems to breathe a little deeper. On March, 28th National Historic Centres Day in Porto invites the city to celebrate what matters most: heritage is not only stone and façades. It is memory, life and people, and in Porto, you feel that at every corner.

 

Porto’s Historic Centre, with places such as Ribeira and Sé, has been a UNESCO World Heritage Site since 1996. But more than a “title”, it is an identity in motion: streets where the past continues to speak to the present, and where the city recognises itself in everything that is authentic.

 

World of Discoveries joins the celebrations

This year, World of Discoveries joins the initiatives organised by Porto City Council with a proposal that feels deeply connected to our mission: a guided visit that links Porto to the Portuguese maritime epic, from a more human, more real, more Porto perspective.

Our activity is called “Porto, Porta do Mundo: a cidade que lançou os portugueses ao mar”. Above all, it is an invitation to look at the city with new eyes.

Because before the departures, before the routes and the maps, there was a city at work. A living riverfront. People who knew how to read the river, build, repair, guide and trade. River workers, masters, pilots, carpenters and merchants, people whose experience and skill helped make maritime expansion possible.

On this visit, we value the Historic Centre not only as a backdrop, but as a structural part of the story: a place where territory, urban life and the imagination of the Discoveries intersect in a concrete way.

 

“MALHA. Porto, Património de Pessoas”

The initiative is part of “MALHA. Porto, Património de Pessoas”, which marks 30 years since the Historic Centre was recognised as World Heritage.

And the name says it all: because beyond buildings and monuments, it also celebrates the people who live Porto and give it life every day,  the community, the gestures, the routines, and the stories that continue to unfold.

It’s a rare opportunity to rediscover Porto without rushing, to understand more clearly what shaped it, and to reinforce an essential idea: protecting this heritage is also caring for the future.

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PROJETO INOVAÇÃO PRODUTIVA

I. ENTIDADE BENEFICIÁRIA

World of Discoveries, S.A.

II. TIPOLOGIA

Produção de novos bens e serviços

III. OBJETIVOS DO PROJETO

O projeto de investimento em apreço consubstancia-se na criação de um empreendimento de animação turística, uma exposição interativa assente numa componente lúdico-cultural, subordinado à temática dos descobrimentos portugueses. Esta recriação da rota dos descobrimentos portugueses permite aos seus visitantes navegar, através de um canal de água concebido para o efeito, ao longo dos caminhos marítimos desbravados pelos exploradores/conquistadores portugueses à descoberta de novas rotas de comércio.

Este projeto assume um elevado carácter inovador reunindo um conjunto apreciável de fatores de inovação/diferenciação e revela-se integrador de um conjunto de variáveis-chave para a concretização de uma oferta ao público-alvo fortemente diferenciadora e pautada pela qualidade e excelência.

Um projeto único a nível nacional e internacional, combina a oferta de uma experiência lúdica e empolgante para os visitantes com um caráter pedagógico e cultural relevante, que converte o legado histórico português num fator de competitividade e potenciação do turismo interno e externo assente na valorização dos nossos recursos endógenos.

IV. INVESTIMENTO E INCENTIVO ASSOCIADO

Investimento: Euro 6.184.749

Investimento Elegível: Euro 5.932.988

Incentivo: Euro 2.172.116

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